Recently, the China Construction Machinery Industry Association released data showing that in the first half of the year, a total of 371700 units of the 12 major categories of products included in the association's statistics were exported, a year-on-year increase of 12.3%. Among the twelve major product categories, ten categories have achieved positive export growth, among which the growth rate of pavers reached 89.5%.
Industry experts have stated that in recent years, Chinese construction machinery enterprises have seized opportunities in overseas markets, increased their outward investment, actively explored overseas markets, and continuously innovated international development models, improved their global industrial layout, and internationalization has become a powerful tool for construction machinery enterprises to "cross industry cycles".
The proportion of overseas revenue is increasing
Overseas markets have become the company's' second growth curve ', "said Zeng Guang'an, Chairman of LiuGong, in an interview with China Securities Journal. In the first half of this year, LiuGong achieved overseas revenue of 7.712 billion yuan, a year-on-year increase of 18.82%, accounting for 48.02% of the total revenue, a year-on-year increase of 4.85 percentage points.
In the first half of the year, the company achieved revenue growth in both mature and emerging markets, with emerging markets growing by over 25% and all regions achieving profitability. The growth rates in the African and South Asian markets led the overseas regions, with revenue proportions expanding by 9.4 percentage points and 3 percentage points respectively. The overall business regional structure is more balanced, "said Zeng Guang'an.
Not only Liugong, in the first half of the year, Sany Heavy Industry's overseas revenue accounted for 62.23% of its main business revenue; The proportion of Zoomlion's overseas revenue to its main business revenue has increased to 49.1%; XCMG Machinery's overseas revenue accounted for 44% of its total revenue, an increase of 3.37 percentage points year-on-year. Meanwhile, benefiting from the rapid growth of overseas sales, price increases for some products, and improvements in product structure, the overseas gross profit margin of leading construction machinery enterprises has continued to increase, and their profitability has been enhanced. XCMG Machinery stated that the overseas market has huge potential and low cyclical volatility. The increase in the proportion of overseas revenue is expected to further drive its business performance and profitability, thereby steadily crossing the industry cycle.
Accelerate the new mode of going global
In the first half of the year, the export value of construction machinery in China reached 25.837 billion US dollars, a year-on-year increase of 3.38%. From exporting products to building factories overseas to achieve localized production, and then to improving product technology and entering high-end overseas markets, Chinese construction machinery enterprises have gradually explored a new model of going global from "going out" to "going in" and then to "going up".
In an interview with China Securities Journal, Yang Dongsheng, Chairman of XCMG Machinery, said, "We have always regarded internationalization as one of our main development strategies. Currently, XCMG Machinery has gone through the initial stage of trade exports, starting from 'going out' to 'going in', entering a new stage of deepening overseas markets, and forming an international development model that integrates product exports, overseas factory construction, cross-border mergers and acquisitions, and global collaborative research and development
XCMG Machinery's marketing network covers more than 190 countries and regions worldwide, providing comprehensive product marketing services, full value chain services, and overall solutions for global customers.
Zeng Guang'an told reporters that since internationalization was implemented as a strategy in 2002, LiuGong's internationalization has gone through three stages: "overseas sales, overseas manufacturing, and overseas mergers and acquisitions". Currently, it has more than 30 overseas subsidiaries and institutions, as well as 4 major overseas manufacturing bases.
With the deepening implementation of the "go in" strategy, Chinese construction machinery enterprises are paying more attention to the deep integration with overseas local markets. Deepen localized operations by establishing production bases, research and development centers, and service organizations overseas.
The relevant person in charge of Sany Heavy Industry stated that in the first half of the year, the company's second phase factories in India and South Africa were under orderly construction. After being put into operation, they can fully cover Southeast Asia, the Middle East and other regions, which will further provide strong support for the company's globalization strategy.
Meanwhile, Sany Heavy Industry has established research and development centers overseas to better explore overseas markets. We have established global R&D centers in the United States, India, and Europe, utilizing local talents to conduct product research and development, and better serve global customers, "said the relevant person in charge of Sany Heavy Industry.
Moving towards high-end
In addition to deepening the localization development of overseas markets, Chinese construction machinery enterprises are leveraging their leading technological advantages such as electrification to enter the high-end overseas market.
Yang Dongsheng told reporters that XCMG Machinery is in a period of transformation and transformation. While deepening its "going global" efforts, it is increasingly focusing on high-quality development and the exploration of high-end markets, that is, "going up". According to the plan, XCMG Machinery's revenue from overseas business will account for over 50%, and it will cultivate new global growth engines while rooted in China.
Sany Heavy Industry has also achieved impressive performance in the high-end overseas market. In the first half of the year, Sany Heavy Industry released a 200 ton mining excavator and successfully achieved overseas market sales, setting a record for excavator overseas sales tonnage; Sany Heavy Industry's SY215E medium-sized electric excavator has successfully broken through the high-end European market with excellent performance and energy consumption control.
Zeng Guang'an said, "Currently, Chinese construction machinery enterprises have significant advantages in emerging markets. In the future, they should consider more how to expand into the European, North American, and Japanese markets, which are large in scale, high in value, and have good profit prospects. Relying on traditional technologies to expand these markets faces great challenges, so we need to rely on a combination of pure electric construction machinery, unmanned driving operations, as well as technologies such as big data and the Internet of Things to enhance our competitiveness
Lv Ying, Deputy Secretary General of the China Construction Machinery Industry Association, told China Securities Journal reporters that construction machinery enterprises are constantly adjusting their product structure, with an increasing proportion of large high-end products and a promising market development prospect.